Victoria's Secret PINK
Branding, UI/UX, Web Design
Designer, Art Director
First priority was to build consistency within the brand marketing. At the same time make sure it felt separate from the parent brand of Victoria’s Secret. In store signage took on a look and feel inspired by the store aesthetics. A simple and easy to update design was developed to market products and help navigate customers as they shop.
Digital marketing was organized to build awareness of PINK’s Collegiate Collection through contests, banners and online updates.